Skip to the content
UX// 22 JAN 2026

FRICTION AS FEATURE

1 min read·Felipe Gouveia
FRICTION AS FEATURE

THE PARADOX OF EASE

When everything is instant and effortless, nothing feels earned. Intentional friction makes interactions memorable.

"The best experiences feel effortless but were never easy."

FG

Felipe Gouveia

Lead Developer & Creative Technologist

Crafting high-fidelity digital systems, interactive WebGL experiences and governed automation. Scope, evidence and review stay explicit.