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Método CMS

A guided conversion journey for a complex clinical offer

Case file

Industry
Digital education and clinical wellbeing
Client
Método CMS
FGSS role
Conversion strategy · UX/UI · Frontend development
Visit live project

A focused product experience using diagnosis, education and clear purchase paths to help visitors make an informed decision.

01 // Context

The challenge

Explain a specialised method to visitors arriving with different levels of awareness, urgency and confidence.

The objective

Replace a generic sales path with a guided journey that helps the visitor understand the method before choosing a plan.

The response

FGSS built a React single-page experience with a ten-step clinical quiz, structured social proof and three explicit purchase paths.

Método CMS conversion experience
Conversion landing experience built around a guided clinical journey.Credit // FGSS

02 // Process

  1. 01

    Journey diagnosis

    Mapped visitor awareness and questions before defining the conversion path.

    Journey map · Decision points

  2. 02

    Interactive structure

    Designed the quiz and content sequence as one continuous explanation.

    Ten-step quiz · Content hierarchy

  3. 03

    Conversion build

    Implemented the responsive React experience and connected the three checkout paths.

    React SPA · Kiwify integration · Responsive QA

03 // Evidence

01

A guided ten-step diagnostic journey.

02

Three clearly differentiated purchase paths.

03

Direct Kiwify checkout integration.

04

A focused interface that connects education and conversion.

Verification register

What supports the record

live product

Public deployment

The guided conversion experience described in this case is available for direct inspection.

Verified // Direct inspection of the deployed experience.

Inspect source

Technical record

Stack
React SPA
Typography
Manrope + Newsreader
Journey
Clinical quiz · 10 steps
Conversion
3 plans · Kiwify checkout

Authorship & AI provenance

Strategy and UX

Human made

Felipe Gouveia / FGSS

Journey, hierarchy and conversion decisions.

Interface and implementation

Human made

FGSS

Responsive frontend and checkout integration.

Retrospective

What the work taught us

  1. L01

    Diagnosis is useful when it clarifies the next step, not when it merely adds interaction.

  2. L02

    Sensitive offers require transparent choices and restrained conversion language.