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Quitéria Gouveia

Clinical authority, translated into a digital system

Case file

Industry
Clinical psychology
Client
Quitéria Gouveia
Location
Brazil
FGSS role
Strategy · Brand direction · UX/UI · Development · Automation
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A clinical brand with a public website, educational content, enquiry capture and the back office to run it.

01 // Context

The challenge

Translate decades of clinical experience into a trustworthy digital presence without flattening the work into a generic healthcare template.

The objective

Create one coherent path from discovery and education to contact, while giving the operation a maintainable publishing and lead-management foundation.

The response

FGSS designed and developed a React and Vite experience connected to Supabase, with a blog CMS, lead CRM and AI-assisted operational tools behind the public interface.

Quitéria Gouveia website interface created by FGSS
Public-facing clinical platform and content ecosystem.Credit // FGSS

02 // Process

  1. 01

    Authority mapping

    Organised the clinical positioning, audiences and offers into a navigable information architecture.

    Content hierarchy · Audience paths · Offer architecture

  2. 02

    Experience design

    Translated trust and clarity into a responsive visual language and reusable interface system.

    UX/UI direction · Responsive components · Content templates

  3. 03

    Platform build

    Built the public experience and connected the editorial and lead-management layers.

    React application · Supabase integration · Blog CMS · Leads CRM

  4. 04

    Operational intelligence

    Added AI-assisted operational capability without placing clinical or deterministic decisions in the model.

    AI copilot foundation · Structured knowledge · Human review points

03 // Evidence

01

A live, mobile-ready authority platform.

02

An editorial system for publishing clinical knowledge.

03

Lead capture and CRM capabilities connected to the same ecosystem.

04

A foundation that can grow beyond a single landing page.

Verification register

What supports the record

live product

Public deployment

The documented public-facing platform is available for direct inspection.

Verified // Direct inspection of the deployed experience.

Inspect source

Technical record

Stack
React + Vite · Supabase
Admin
Blog CMS · Leads CRM · AI Copilot
Surface
Home · Therapy · Mentorships · Blog
Features
Self-assessments · Glossary · Newsletter

Authorship & AI provenance

Strategy and direction

Human made

Felipe Gouveia / FGSS

Positioning, structure and final decisions.

Design and development

Human made

FGSS

Interface system, implementation and integration.

Operational assistance

AI assisted

FGSS AI tooling

Assistance inside governed workflows; human review remains explicit.

Retrospective

What the work taught us

  1. L01

    Clinical trust depends on calm hierarchy and precise claims, not decorative complexity.

  2. L02

    The public experience and the operational back office should be designed as one system.